Tuesday, January 31, 2012

No Overtime Means No Chicken Wings for MLS


Getting to see extra time due to a tie in a sporting contest is what sports fans live to see.  It's the driving force to watching sometimes.  Fans want to see how long can it go.  The longer it goes, the more dramatic and more memorable it gets.

Remember your first game.  Weren't you rooting for overtime or extra innings?  It's past nail biting, call it cuticle biting time.  An added dose of game time provides more entertainment and more opportunity away from your real problems.
Buffalo Wild Wings has captured this essence in spectating and capitalized on it for its commercials.  They've done it with a comical edge.  Each of them takes the extra time to the extreme.  Their marketing group so far has done multiple spots for basketball, football and baseball.

Haven't seen one yet for hockey, though it might be in production.  As for Soccer, doing a spot may be tough to do.

There is extra time in Soccer's World Cup and other FIFA-sponsored regional Cups, but only in the knockout rounds.  The extra time does not end the game always because penalty kicks are used if teams can't win in extra time. 

Using PK's to end a game is a different topic altogether.

The main point here is that overtime is not used in MLS regular season.

Overtime for MLS could take a page from the NFL's regular season by having one 15-minute period in which teams play to win or tie and go home.

The first to score wins has been the principle for years, though it has been altered slightly for playoff action.  The overtime has worked well in the NFL regular season, producing titillating wild finishes and rarely a tie. 

How much would MLS benefit from at least one overtime session?  The sport would probably at least get more coverage in tv commercials by a national chicken wing chain.

More drama, more entertainment can't be a bad idea even if there's no guaranty of a winner after the one overtime session.  Certainly, many games would have a winner.  This used to be called a 'Golden Goal.'

Surely MLS would consider the 'Golden Goal' element for overtime, but it can't because of its own ties to FIFA.  FIFA  does not use extra time in case of ties, so MLS can't do it either.

Sounds crazy for an American League to not have overtime after a tie game, in fact it doesn't sound American at all.

Originally published January 2012

No comments:

Post a Comment