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Tuesday, May 1, 2012

Review: MLB.com's Full Count on Yahoo! Sports

Just the thing to get the sports fan back into baseball!

Full Count can be seen free on Yahoo! Sports every night of the MLB regular season via MLB.com according to an agreement between the two media giants.

All night long, Full Count is recounting completed games with recaps and cutting to other games at key situations as they progress.

Highlights, stats and live look-ins are the bread n' butter.  They mix it up.

Some live look-ins are safe bets, like an Albert Pujols at-bat until he hits a homerun or the 9th inning of a Yankees game.

Regardless of whether it is live or not, the studio announcers make a smooth transition between games.  It's all one big tease for sports aficionados.  Fans are constantly getting updates complimented by the best video of baseball action.

It rejuvenates the soul!

Last night was a little bit of everything.

There was Bryce Harper's home debut, which ended in a 5th straight loss for the Nats.  And, another big debut included Johnny Damon in a Cleveland Indians uniform, the first team to sign him this year.

David Freese, the reigning NL Championship MVP and World Series MVP has continued to sizzle with a .333 battting average.  He promptly hit a 3-run homerun to help the Cards to a victory.

Curtis Granderson has now reached base safely in 22 straight games.  And, Jeter is about to pass Tony Gwynn on the all-time hit list, but the Yankees lost to the Orioles.

Learn the game all over again!

There are some downsides to the broadcasts, small things and one big thing.

The small things have to do with putting up the right score to coincide with what is being reported, also, the feed can go down temporarily (a refresh is needed if it does) and better graphics are needed between games when the studio guys are talking stats, scores and tallies.

The big thing is for the studio guys to not insult fans by making statistical comparisons to players from the steroids era.  Bonds, Sosa and McGwire don't deserve the recognition as if nothing transpired. Don't compare Matt Kemp to any of these guys, unless it was before 1995.

Burger King appears to be the only advertiser running ads on the Full Count feed.  Steven Tyler of Aerosmith dishes out his own style of BK customer service in the ads.

All in all, Full Count is off to a great start in 2012 for MLB.com on Yahoo! Sports.  There is no doubt that this will push the MLB.com brand further along with sports consumers.  The web's biggest sports consumer site, Yahoo! Sports, is always going to be a good place to find a bigger audience.

It's only a matter of time before Full Count costs $3.20 a month.

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