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Tuesday, July 10, 2012

Analyzing President Obama's Campaign Slogan 'Betting On America'

It's so bold, audacious by nature for a campaign slogan.   Why should the public be surprised by President Obama's slogan?  He wrote a book called The Audacity of Hope.

In so many instances, the word 'bet' has negative connotations.  It's part addiction and part low-life.

But, taken here, it seems like a challenge. It pushes the most typical citizen and those citizens with more than enough to ask if they can handle it.  It's like, Are you ready for the hard work? Will you bow under pressure? and Do you believe enough?
  
It is not just Do you believe?, which happens to be the Romney slogan, 'Believe in America.'  The problem with this slogan is that it is more about trying to convince someone rather than a call to action.

One slogan is passive, while the other is active.  

Romney's slogan says believe because it's always been this way.  Obama's slogan says to achieve more, the people are the resources.

Ironically, Romney used the word 'bet' and it got the opposite effect.  He showed his true colors.  In a Republican debate, he offered $10,000 to Texas governor Rick Perry as a bet on whether health care was this or that of a mandate.  He caught a lot of flack for trying to make his point by offering a wager.

'Betting on America', though, makes sense, a lot of sense.

It's about as perfect as a slogan can get for these times.

Are you ready to give up on America or are you ready for the second half?  It's like part of a Vince Lombardi speech at halftime.

America likes a winner, but likes to be the winner more, a whole lot more.  What was it that Lombardi once said, Winning isn't everything and a few other words.

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